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The ADDYs® are the advertising industrys largest
and most representative competition, attracting over 50,000 entries every
year in local ADDY® competitions. The mission of the ADDY®
competition is to recognize and reward creative excellence in the art of
advertising.
Conducted annually by the
American Advertising Federation (AAF),
the local ADDY® Awards is the first of a three-tier, national
competition. Concurrently, all across the country, local entrants vie for
recognition as the very best in their markets. At the second tier, local
winners compete against other winners in one of 14 District competitions.
District winners are then forwarded to the third tier, the national ADDY®
Awards competition. Entry in your local ADDY® competition is the first
step toward winning a national ADDY®.
Entering the ADDY® competition supports our entire
industry, because the AAF and its local and district affiliates use the
proceeds to enhance advertising through programs such as public service,
internships, advocacy groups, advertising education, and consumer awareness.
Selection of the most creative entry in each category is
effected by a scoring process in which a panel of judges evaluates all
creative dimensions of every entry. In each category, a GOLD ADDY® is
recognition of the highest level of creative excellence and is judged to be
superior to all other entries in the competition. Entries that are also
considered outstanding and worthy of recognition receive a SILVER ADDY®.
The number of awards given in each category is determined by the judges, based
on the relative quality of work in that category.
The Student ADDY® Awards is also a three-tier national
competition, which is sponsored by the AAF and National Ad 2. Occurring in
conjunction with the prestigious ADDY® Awards, the Student ADDY® Awards
recognize and reward creative excellence by students.
Copyright infringement and/or plagiarism (be it intentional
or unintentional) will result in the disqualification and, if applicable, removal
of awards from any entry deemed in violation. All entry fees will be forfeited.
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